What Should We Talk About for CMF?

As part of the backend of product industrial design, CMF（C-color M-material F-finish）is studying color, material and surface finishing. As a process of redesigning appearance elements of the product, CMF empowers the product new quality and values.

Trend-tracing and prediction

Sustainable and eco-friendly materials

In view of severe energy shortage and environmental pollution, it is constantly required to practice sustainable development. We need a balanced development with the Nature. Therefore, biophilic design is predicted to be an important trend for sustainable design.

(Yugo accessories in leather imitating material made of Lululemon hyphea)

Aspiration for nature and peace

From the report of German RAL Colour Feeling 2022+ we can see that the post-pandemic era has aroused human's thinking over life. People's growing aspirations for nature and peace render greater popularity of soft colors of nature. Analyses and results from German Ral color research show that the color trend is toward warm tones, making a balance with cold tones.

（German RAL Colour Feeling 2022+）

SEEKRUN's understanding of CMF

SEEKRUN insists on breaking through the tradition by product innovation, which is to discover the potential needs of customers for product change from the customers' perspective.

The product functions will influence the designed color, material and process. Let's take sporting goods as an example. Product functions defer due to different types of sports. Therefore, different natural environmental factors need to be considered to decide the colors and materials.

No matter what product type CMF design is for, a thorough understanding of the product type is necessary to accurately pinpoint functional and emotional design features. SEEKRUN as a brand considers and solves problems of various types of its e-bikes in use for the users, proposing the optimal solutions for different categories of its products.

What SEEKRUN has done on CMF design

Any advanced technology and scientific research results must go through a designing process if they are to be transformed into productivity. Only when the research results are materialized into goods that consumers are willing to accept can they enter the market, which is the purpose of SEEKRUN's long-term commitment to product design and CMF research.

SEEKRUN has a professional industrial design team dedicated to bold artistic experiments to break the dullness of the E-bike display instrument market so as to empower our products more emotional features.

In order to create a modern, active and young product image, we first made an experiment with colors. Highly saturated color spray paint was tried to create metallic effect while UV varnish was applied to maintain the durability of the paint against the harsh outdoor environment.

SEEKRUN team keeps experimenting in matching colors and materials. It has studied nearly 100 colors and found the way to achieve metallic paint effect through injection molding and mold texturing only. We continue to collect samples of colors, materials and processes to build our CMF system.

(Product effect picture of A series)

SEEKRUN insists on using full-fit glass in all its product categories. Traditionally, the material that can withstand the test of time and can maintain the actual perceived value always comes from natural resources. Glass material can respond to the damages to the screen from the external forces with higher strength, and its high transmittance also enables better visual effect for the users.

The G series products use 2.5D glass screens to make the surface appearance of the display instrument like a full but not overflowing water drop, with more visual tension. In addition, the curved shape of 2.5D screen is more ergonomic since the curved surface eliminates the hard edges in an excessive way.

(Effect picture of G series product)

In order to solve the problem of possible misoperations when the user rides at night, the G series products have the remote backlit by two-color injection molding, spray painting, laser engraving and other processes.

As product research and development is a long and continuous process, SEEKRUN is committed to product R&D, trying its best to improve the product quality with the spirit of craftsmanship and to make innovative designs in technology, appearance and other aspects so as to build up the brand image of SEEKRUN and inject new ideas into the society!